Facebook introduced a new ad category to their arsenal this month with their new product, Local Awareness Ads. If you are a small business who depends on clientele that lives close to your location, this new feature could be very useful to your business. In this post we will discuss what the ads are, and how they can help small businesses market their product.
What are Local Awareness Ads?
Local Awareness ads allow marketers to target people in a specific geographic area. The ads are designed to help drive foot traffic to small businesses. These ads will show up on desktops and mobile devices. An example of who could use these ads would be a barber shop who wants to target individuals who live within 5 miles of the barber shop. The barber could select the five mile radius and the ad would only show up in the feed of individuals that live within that area. The ads can be setup quickly and can make an immediate impact for the small business owner. Continue Reading ->